Digital Transformation Specialists

Let us assist in transforming your organisations people, products and process. To empower your employees and drive tangible business growth.


Looking to digitally transform your business, employees and its products or services? Or wanting to build a digital solution to disrupt your industry? We can help you get there...


About Us

We are a team with over 30 years of combined experience in design thinking, digital marketing, analytics, product development, organisational design, culture change and behavioural sciences. We understand what it takes to change your ways of working and transform the way you engage with your customers. And we can’t wait to work with you to build the next big digital product.

Who we have worked with



We understand that in todays World digital transformation will inevitably impact your business's people, process and products. So, we focus on these three pillars as we educate, consult and develop.


The most successful, fast-growing, digitally enabled companies differentiate by doing one thing, they transform the way individuals and organisations learn. Learning is no longer just a once in a year or class room thing, its all the time. Let us assist your employees and leaders in making the correct decisions that will transform their organisations in this digitally enabled World.

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We journey with you through a process of transforming your business by understanding your business model, customers and culture. As we assist in driving innovation through necessary changes in any of these areas.

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Product Development & management

Advances in technology are resulting in new opportunities to develop digital product offerings. We assist in the creation of these new products by following a specific product management framework that ensures you build a solution that will work. We can assist right from the ideation stage, all the way through to you having the finished solution flourishing in the market. Want to create the next disruptive solution like AirBnb or Uber, let us know!

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Our Product Management process

We help organisations build disruptive digital products such as a platform, app or unique bespoke solution. We know what needs to be considered to ensure success, let us be your digital partner on your journey of product development.


The initial phase of any project requires a sound understanding of the opportunity at hand, is that opportunity viable and does it make commercial sense.

Opportunity analysis.

Business case.

Project scoping.

Need help planning your next project?

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This does not just include pretty pictures, designing the solution requires an accurate description of the requirements and functionality from an experience and interface perspective. 

User stories. 



Need help designing your next project?

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Taking the scope of work and making it into a tangible product is the role of development. Regardless of the end project we ensure design, testing and deployment accuracy. 

Minimum viable product.

Corporate websites. 

Bespoke software solutions.

Need help developing your next project?

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If you don't talk to the right people at the right time about your product, your planning, design and development efforts will go to waste.

Digital marketing.

Inbound marketing. 

Conversion rate optimisation. 

Need help marketing your next project?

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Without data you cant make decisions about how to maximise new opportunities, remove bottlenecks and how to leverage user data to iterate your product. 

KPI planning. 

Setup & implementation. 

Reporting & Recommendations. 

Need help analysing your project or business?

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Want to transform your business?

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Keep up to date with our latest news, insights and thinking around everything digital transformation.

Contact us

Drop us a line, give us a call or lets setup a coffee to chat around your requirements.

A: Umhlanga, Durban
E: mathew@yreeka.com

P:+27 83 448 6623

We are open from 9am — 5pm week days.

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