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Driving business growth through Digital Transformation.

digital_transformation

Driving business growth through Digital Transformation.

With technology advancing at such a rapid pace, businesses across the globe are able to leverage these advancements to their advantage and ultimately boost the growth of their company while simultaneously fostering a forward-thinking and innovative mindset. The time of digital transformation is now, and businesses that fail to adapt to these changing times will soon be left in the dust of those that embrace digital and all the benefits it brings.

With a main focus on digital transformation, the 2016 Growth, Innovation and Leadership Africa 2016 conference outlined that, in Africa alone, an estimated 600 million people are expected to be internet users by 2025, with four billion connected devices on the continent. On a more global perspective, consulting firm Frost & Sullivan expect 100 billion connected devices worldwide by 2025, with six devices per user. This means that there is a worldwide shift towards digital and, for businesses, endless opportunities on the digital landscape.

The process of digital business transformation

Many South African businesses are succeeding as a result of digital transformation, and consequently they’re also putting more money into transformation efforts. According to this article entitled How Digital Transformation is helping African businesses survive, “IT spending in South Africa is expected to reach $26.6 billion in 2016, an increase of 5.1% from 2015. IDC also believes that in 2016, South African organisations would have invested more in digital transformation initiatives to streamline their costs and improve their flexibility.”

However, the process of digital transformation doesn’t happen overnight and is an ongoing process that requires time, effort, the desire to improve and constantly staying updated with the latest innovations. As always, hard work pays off, and businesses that engage in digital business transformation will be able to be more efficient and effective in meeting customer demands. The benefits of digital business transformation include being able to gain insight and foresight based on real-time and historical data, streamline workflows with automation and collaboration, connect internal processes, and deliver innovative outcomes with optimal efficiency.

Comprehensive transformation

As more and more businesses pursue digital transformation, we will soon see one thing become very clear: to truly transform, you need an all-encompassing approach. As a business, you should be factoring in your people, processes and products. While hyperconnectivity, cloud computing, and cybersecurity are among the main drivers of transformation, you first need to identify the gaps in your business that need filling.

At YREEKA, we understand that every business is unique and that there’s no one-size-fits all approach to reaching your digital goals. We aim to fully understand a business’s very DNA, its processes and future growth objectives whilst never losing sight of its key asset, it’s people. As the adage goes you can have people without a business but no business without people. YREEKA believes that digital transformation needs to be underpinned by a thorough understanding of people and how they engage with their world. It should be about how people, as either consumers, employees or both, engage with the world they live in, a world where digital enhancements are meeting people at nearly every touchpoint during their daily routines. As put by one of the founders of IDEO the late Bill Moggridge “if there is a simple, easy design principle that binds everything together, it’s probably about starting with people.”

YREEKA works with you to transform the way you work based on your individual business needs and requirements. The first step is to conduct a thorough evaluation of your business to identify problem areas, workflows that could be optimised, areas where best practices have broken down, as well as your delivery (technology) and then determine the unique needs of your business going forward.

We’ve found that you see optimal results with a comprehensive approach to digital transformation, and this is why we focus on the three primary areas of any business: people, products and processes. We provide businesses with bespoke development and show them how to better utilise employees, enhance performance, better position their business or service online and use technology to improve internal processes.

If you want to get on board with the digital transformation movement, contact us today and let us help you do it the right way with tangible returns.

Mathew Haswell

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